Archive for February, 2011

Even the “Greatest” and most expensive websites don’t convert website traffic into leads and sales.

Don’t be surprised at the limited number of website visitors that turn into leads after spending hundreds, or even thousands, on a very stylized, multi-graphic animated website.

Traffic conversion and design are completely independent of each other. Proper design and layout can improve conversion, but focusing on a great-looking website will do nothing for your business (unless you’re selling your web design abilities).

Getting traffic to your website is great but website traffic conversion is paramount to your business

To convert traffic into leads you must have a website that supports both free targeted web traffic (SEO) and that is designed for traffic conversion.

Once you have the targeted web traffic and a system to convert your website visitors into leads you must then understand the Website Traffic Conversion Principle.

To do this you must know the psychology behind your website visitors. What are they looking for? What problem do they have? How does your product or service solve their problem?

Knowing your client is how take them from website visitors to website leads. And you must present the benefit(s) that you’re offering in a logical and non-pressure way.

You have the answers and you’re willing to offer them at a fair price. In the world of the internet where options a numerous, and most often confusing, the challenge is getting website visitors to commit to you. Offer your hand in friendship by giving them something of value.

If you present your offer correctly they will not feel pressured, see the value that you’re giving them and come back for more. The key to this is that you must remain foremost in their mind. And the only way you can do this is by being able to reach them, hence a traffic conversion website that will collect their contact information.

The psychology and the application go hand in hand. There is room for fancy websites later, but right now you need to concern yourself with revenue producing improvements for your business; namely, website traffic conversion.

-By: Shawn Hutchison

Article provided by Shawn Hutchison, owner of Full Service Online Marketing.
Take a look at the Online Selling Domination system and find out how you can start producing more revenue. Go here for free targeted website traffic tips


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    Free Website Traffic | Free Traffic Bot

    Who Doesn’t Want To Increase Website Traffic For Their Business?

    To increase website traffic effectively is a blueprint for financial success. Learn how to build, develop and promote your own business the right way.

    3 Step Blueprint For Success

    1) Analyze Objectives

    What are your business website goals?

    Who will be your target market?

    Age group and gender of prospects?

    Your financial budget for promoting business?

    Preference for website theme or model?

    Who will be your major competitors?

    How do you plan to build traffic?

    What specifically makes them your competitor?

    Do your prospects have certain needs or expectations?

    Type of products or services to offer?

    What makes your business unique from anyone else?

    2) Website Design

    Determine what kind of look and feel that you want your website to portray.

    What will be your business logo or image? Your logo or brand should be a consistent theme throughout all of your products, printed ad material, and website.

    Your website should be well organized and structured in a logical manner, to make navigation easy and quick.

    All of your benefits and features should be highlighted throughout the subcategories and table of contents, to let people know in a glance what’s available to them.

    The webpages should be able to load within 12 seconds. Anything longer than this is impractical, and should be considered in the overall design and plan of your business site.

    3)Website Content

    This should always be relevant information, that’s laid out short and sweet and to the point.

    Content also needs to be optimized properly for the search engines, in order to gain popular rank and placement. Ideally, this is accomplished through competitive keywords and meta tags.

    Diligent research is absolutely necessary, which means determining which search terms are in high demand with low supply.

    Check out all the optimization tips for each search engine that you plan on submitting your website to.

    Always use effective and catchy titles for your html pages. Categorize your products and give them their own page. Be on the alert for any broken links, and correct accordingly.

    Attractive designs and layouts, with easy navigation system and relevant useful content, will encourage and interest your visitors to browse through your site.

    Increase Website Traffic Strategies

    Publish your website in ebook format, and put it on CD-Rom, and include it in your direct marketing campaign.

    Invite visitors to give away your freebies to visitors at their own websites.

    Join Traffic Exchange Programs to promote your website through traffic generation.

    Participate in discussion forums and message boards and blogs, to let other webmasters and marketers know who you are.

    Offer a gift or bonus in exchange for someone’s testimonial that you can use as a means of giving your products and services some credential.

    Search Engine Marketing

    Include relevant keywords:

    Heading Tags

    Meta Tags

    Title Tag

    Body of Content

    OnPage Links

    Promotion Opt-In Offers

    Offer something of value in exchange for someone to give you their name, email address, and permission for you to contact them with emails.

    This form of email marketing is permission based, inexpensive, and great for building an email client list that you can promote via through ezines, white paper, newsletters, reports, articles, and so forth.

    Word press Plugins

    1) Permalink Plugin

    These are for a 301 permanent redirect; and allows you to point to the same entry or archive with or without the trailing slash, going against what a search engine such as Google would recommend.

    2) RSS Power Plus

    Each post goes to the RSS directories and submits the feed for the post, consequently resulting in an instant and automatic backlink from an authority site.

    3) SEO Title Plugin

    Allows total customization of page titles to each page. One can also craft their own keyword focused upon a unique page title.

    4) Google Site Map Plugin

    This one helps a site to get indexed as it progressively builds and develops.

    Create a directory of websites in an e-book format

    Sell advertisement space in your ebook, or on your website

    Submit your ebook to freebie and free download websites. Benefit from all of the free advertising that comes thereof.

    Issue a news announcement or press release of the opening of your new business, or new product and/or service.

    Link Building Techniques

    Back links, inbound links, reciprocal links, free links are all vital to the search engines determining your website as popular. This not only gives you a page rank, but also helps you increase your website traffic.

    Be sure not to link your website to bad websites, link farms or irrelevant websites.

    One of the best ways to start getting links, is to write articles such as this one and submit them to article directories. You can write about anything that you’re knowledgeable about – - but a great idea would be to write testimonials for products, services or tools that you’ve used.

    Have you thought about writing a review article for your own website? This could portray all of the benefits and features of what your site offers.

    Article Marketing

    Show yourself as an expert in your field by writing and publishing articles about your knowledge and skills.

    There are many article directories to choose from, but the best way to locate them is to do a current search for the top article directories.

    VRE ToolBar will even show you their Alexia Rating and Google Pagerank.

    Here are some of the more popular article directories:

    EzineArticles

    Buzzle

    GoArticles

    WebProNews

    ArticlesBase

    ArticleCity

    ArticlePool

    ArticleCube

    Freebies

    One of the best techniques for building traffic is to give free stuff away.

    Everyone loves freebies!

    eBooks

    Demos

    Seminars

    Sweepstakes

    Screen Savers

    White Papers

    Newsletters

    Consultations

    CD Roms, CD’s or DVD’s

    Software Downloads

    Start-up Packages

    Business Card Templates

    MicroSites

    These are marketing sites with unique urls and content focus, that’s separate from any main web site.

    They provide micro-targeted messaging, which target customers with messages that are relevant only to them.

    Factors to consider when setting up a mircosite:

    - Search engine optimize with keyword focus, title tags, image tags, meta tags, easy navigation structure, keyword anchor links, etc.

    - Provide your visitors a site map so that they can quickly and easily find what they are looking for. That goes for the search engines as well.

    - Aside from quality content, use plenty of video, audio, text, PDF and so forth.

    - Use bullet comments, charts, graphs, product photos and so on to draw the readers attention.

    - Offer a mobile-friendly version of your website to anyone who might be interested.

    Joint Venture Giveaway Events

    These JV Events are excellent for building your opt-in email list, to generate traffic flow, build links, download free gifts, and promote your offers for free.

    This is where several webmasters get together as contributors, and offer freebies to everyone’s opt-in list.

    The gifts can be anything from free software downloads to free e-books.

    Step-By-Step For JV Events

    1) Check out all available JV Giveaway Events

    2) Sign up for events and download the free products

    3) Create your own product to give away

    4) Sign up for Aweber list building service account

    5) Submit product (s) to every JV Giveaway Event

    6) Watch your mailing list start to grow

    7) Build relationships with your email list, and recommend new products to them for affiliate sales.

    Offline Strategies

    TV Commercials

    Flyers

    T-Shirts

    Radio Ads

    Yellow Page Ads

    Business Brochures

    Sign Displays

    Local Newspaper Ads

    Small Business Cards

    Vehicle Decals or Bumper Stickers

    Host Seminars or Speeches

    Printed Ads such as Posters, Sales Letters, or Brochures

    Traffic Generating Tips

    1) Offer solutions to people who are in need.

    2) Use bullet points or numbers to highlight all benefits.

    3) Personalize emails, and use your email signature.

    4) Elicit testimonials from those who have used your products.

    5) Use catchy title and attention grabbing headlines.

    6) Invite people to invite their friends to your website.

    7) Ask visitors to bookmark your site, or make it their homepage.

    icon cool Effective Techniques Increase Website Traffic Utilize feed burner headline animator blocks.

    9) Never copy or paste content from other sites.

    10) Always proofread your text for typos or improper grammar.

    11) Use focused content based upon major keywords.

    12) Don’t ever spam or solicit another person or website.

    Good Sales Copy Sells

    To motivate people to buy from you, is easy if you know how to write persuasive copy.

    - Use 3 to 5 keyword phrases on any one page

    - Place keywords in page headings, subheadings, and bulleted points

    - Write page summaries with keywords at the top of page

    - Again, remember to give them a catchy headline

    - Show them how your product or service solves their problem or need. Establish why you are unique and better than someone else. Make them feel like they need only your products

    - Building a successful marketing campaign that effectively promotes your products and services begins with preparation, research and dedication.

    - Stay focused and updated on all the latest trends so that you can adjust accordingly.

    Success In Increasing Your Website Traffic!

    -By: Robert C Milne

    Author Robert Milne is Webmaster and Marketer of Website Marketing Solutions Blueprint This is a great resource for all kinds of marketing freebies as well as free tips, techniques and invaluable information. Take advantage of our free ezine newsletter “The Strategic Marketing Blueprint,” by opting in today


    Blogs

      facebook Effective Techniques Increase Website Trafficshare save 171 16 Effective Techniques Increase Website Traffic
      Free Website Traffic | Free Traffic Bot

      Many people look at starting a website as a Money Making Opportunity, but you cannot capitalize on such an endeavor without significant website traffic.


      Blogs

        facebook The Only Real Way to Build Website Trafficshare save 171 16 The Only Real Way to Build Website Traffic
        Free Website Traffic | Free Traffic Bot

        If I told you I could deliver 1 million hits to your website by next month, what would you say? Well, first of all, you may not believe me, but let’s assume I could. This would be great, right? Well, maybe. One million hits could mean a lot of money to you, or it could mean absolutely nothing. It depends on the quality of the traffic and whether or not it is targeted.

        Website traffic is not important in and of itself. Sounds crazy, right? Not if you understand what targeted traffic is. Targeted traffic represents people who are actually actively seeking what it is your website does or sells. If someone is looking for exactly what you sell and they find it on your website, it is much more likely that they will buy from you. Conversely, if they visit your website for some other reason and are not actively seeking what you do or sell, then that traffic is basically worthless. The trick to make your website profitable then is to get only targeted traffic to visit, so, how do you do that?

        The key to getting targeted traffic lies in…the key words you use! Let me give a quick example:

        Let’s say you have a website that sells a device to help alleviate back pain for golfers while they are playing golf. Now, it might seem like a good idea to market your website directly to golfers. After all, the population of golfers is huge and simply by using keywords like “golf”, “golfing”, “golf course” and the like will surely get some golfers to visit your site. This tactic may wind up getting you traffic to your website, but not necessarily targeted traffic. Instead, you will want to use keywords like “golfers with back pain”, “pain associated with golf”, “back pain” and other similar terms. The more specific the keywords you target are, the more likely it is you will get people to visit your site who will want the product you offer. Makes sense, right?

        Still, many people are stuck in the more is better mentality when it comes to website traffic and they assume that a lot of traffic is a good thing. Remember the example that I gave when I offered you 1 million hits? Well, now that you understand a little more about the difference between website traffic and targeted website traffic, here is another scenario for you:

        What if I promised you the choice of 1 million hits to your website, or 1 thousand targeted hits to your site? While I can’t guarantee the outcome, I will say that your odds of making some serious money are much higher with the second scenario. targeted traffic will beat random traffic hands down every time. Spending your time trying to build targeted traffic will save you time, money, and will greatly increase the chances that your website will be a profitable venture for years to come. Focus on marketing directly to people who need exactly what you want if you want to maximize the success of your online ventures.

        -By: Steven H. Longoria

        Next Learn how to outsource the whole task of generating Targeted Traffic!


        Blogs

          facebook Difference Between Website Traffic and Targeted Website Trafficshare save 171 16 Difference Between Website Traffic and Targeted Website Traffic
          Free Website Traffic | Free Traffic Bot

          To build website traffic, every blog owner needs to be effective in networking. There are various ways to build this traffic, but it is very important to understand that this is an ongoing process. It does not involve a lot of work, but it can provide lots of fun. However, it should be built on long term goals.

          How can you build that type of traffic that produces steady sales or sign ups? The following are a few methods to take into consideration:

          Use an Opt-In Auto responder: When you get people to your website, you should convince them to sign up with your opt-in list. This allows you to communicate with them going forward. You can have this all done automatically with an auto responder. Give your readers and visitors a reason to sign up, provide them with a special report, free software, or information packed newsletter. As they come back to your website, they will be helping you build website traffic on a consistent basis.

          Use Article Marketing: Article marketing is one of the best ways to draw in regular traffic to your blog. Write well written, informative articles and submit them to article directories. These can be placed throughout the web and readers can click on them to get back to your website.

          Use Social Networking: Have you considered talking to your clients through the comments area of your blog? More so, have you used websites like Digg.com, Twitter, and StumbleUpon to help you to draw in visitors? If not, you are likely missing out on some of the best social networking available. When you become socially active, you are able to draw in people to your website. You build website traffic by being present in more mediums online.

          There are many other ways to build website traffic. For example, having a well established forum can be helpful to you. It brings people back to the website. You can also use banner ads and other forms of advertisements on various websites to attract visitors to your site.

          When working towards building traffic at your blog, keep in mind one thing: “Where are my readers and how can I draw them back to my site?” Keeping fresh content at your website, making it a usable website for them and continuously marketing your blog will help to create this amount of steady traffic. Of course, having good search engine optimization is also important for search engine ranking.

          Build website traffic consistently by using as many of these methods as possible at your blog. You will benefit more so if you do this regularly.

          -By: Agnes Seow

          Agnes Seow is an accomplished Internet Marketer teaching readers about increasing their blog traffic. To learn more and to pick up free user guides. She shares her secrets on 10 Simple Ways to Drive More Traffic.


          Blogs

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            Free Website Traffic | Free Traffic Bot
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